About Transformate
Business experience, applied to digital design.
Transformate is a boutique European digital design and business transformation consultancy, founded by Tony Ursich.
Tony Ursich
Tony Ursich is a senior technology and business transformation professional with more than 20 years' experience delivering complex change across organisations including UBS and Credit Suisse Switzerland.
His career spans business analysis, software development, digital product leadership and financial services transformation.
As the founder of Transformate, Tony combines his corporate experience with an entrepreneurial focus on building practical digital products that use technology to solve real-world problems and support more sustainable ways of consuming and sharing resources.
Tony holds an MBA Certification from the London School of Economics, a Diploma in Computing from the Australian Computer Society and a Diploma in Business Analysis from the British Computer Society.
His professional development also includes qualifications in PRINCE2, Lean Six Sigma and cloud technologies.
LinkedIn Profile (opens in a new tab)Career highlights
A selection of roles from a career in technology delivery, business analysis and transformation.
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2020 – 2021 · 2023 – present
Co-founder & Chief Information Officer
ShareRoo and Sharely, Zürich
Led product strategy and technology delivery for digital sharing platforms that encourage the reuse of everyday products, taking both platforms from vision to go-live.
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2018 – 2019 · 2021 – 2023
Senior Business Analyst & Project Manager
Cyber Security, UBS, Zürich
Managed the delivery of large-scale security programmes with global teams of engineers, data specialists and vendors.
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2016 – 2020
Change Manager & Expert Business Analyst
Core banking transformation, Sberbank, Zürich
Managed change for the migration from a legacy core banking system to Avaloq — impact assessments, stakeholder communication and training across five business units.
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2017
Business Project Manager
Chief Risk Office, Credit Suisse Switzerland
Managed the credit risk workstream within the bank-wide legal entity separation of Credit Suisse Switzerland from Credit Suisse AG.
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2011 – 2015
Senior Business Analyst
Managed Lending & Collateral Trading, Credit Suisse, Zürich
Managed the full software development lifecycle using Agile/Scrum, from business process design to user acceptance testing.
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2009 – 2011
Founding Board Member
IIBA Zurich Chapter
Vice President of Marketing and Communications for the International Institute of Business Analysis chapter during its first years.
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2003 – 2009
Senior Analyst Programmer
FX & Money Markets, UBS Investment Bank, Zürich
Specified, built and tested software for a platform automating post-trade amendments across financial instruments.
Previous employers are named solely to describe professional background. They do not endorse Transformate Consulting and are not Transformate clients.
What this means for your project
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Requirements first
Years of business analysis mean your goals and audience are understood before any design begins.
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Structured delivery
Proven project disciplines keep scope, communication and timing clear throughout.
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Design with purpose
Every visual decision supports what your business needs the website to achieve.
Ready to discuss your website?
Start with a no-obligation conversation about your business and your goals.